Due to COVID-19, fewer travelers are coming to your destination. Be selective in what you post on your Instagram page. The campaign took Instagram by storm and now the company has expanded it to an entire content hub on their site supporting the mission. All this user-generated content highlights exactly why a GoPro can enhance the way you capture images and videos from your explorations. It’s a creative and engaging way to encourage people to follow public health guidelines. Tag posts with the @PotteryBarn username; offer up the chance to be featured on their Instagram feed. Each UGC image also has a call to action (CTA) button that links to additional safety procedures the museum is taking. Helping to both spread the word about your products and drive repeat purchases. The UGC campaign is budget-friendly and time-friendly. Enriching each UGC gallery with Google Location data lets people know where businesses are located and their operating hours. They achieve this by encouraging their fans to share their best vacation photos on Twitter and Instagram, using a dedicated hashtag for each of their websites, for example, #TenayaLodge, #ElQuestro, and #LizardIsland. Many of the Adobe products come with a steep learning curve, and it can be difficult for users to envision what they can do with the program without seeing it in action. Later on, Calvin Klein revived that tagline and took it to Instagram. Short for user-generated content, UGC is a term used to describe any type of content created by users of a brand and made accessible via social media. Leverage UGC to reach out to your audience, and provide an incentive to encourage people to participate. Perhaps the most famous UGC example of recent years was the #MyCalvins campaign by Calvin Klein. User-generated content is a gold mine of data. CK even created a landing page that highlights the campaign: It includes popular products for both men and women, and gives links to directly purchase. We didn’t have to do a lot of asking around or searching for it,” says Kate Eckstein, the Digital Strategist at Visit Mesa. From a production standpoint, the video is time and budget-friendly. UGC shows people when it’s safe to return to restaurants or visit surrounding cities. Hames sources the UGC from local area hashtags, partners and ambassadors through the North Alabama Ambassador program. That’s because, to participate, users have to buy a red cup first to take a picture. They created a campaign to promote the public health requirements to both visitors and locals. This page is a curated stream of strategies that travel & tourism brands are doing to effectively respond to this current pandemic.
Those who share photos wearing face coverings have a chance to win gift cards to area restaurants, businesses, and attractions. It’s a low-effort way to share the latest information and details about what is open and what the latest health guidelines are, as the gallery can also be populated with branded images. Whose opinion do you trust more? Besides providing social proof of authenticity, here are a few other benefits you get from UGC: Positive customer reviews can improve your SEO rankings. Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms. The best photos and videos were then featured in a music video, “For the Love of Mesa”. Your Instagram business account can also provide analytics behind your posts, and you’ll be able to analyse how well your user-generated content works with your audience. We recently sat down with a group of destination marketers to learn how they were responding. Want people to trust you and spread the buzz around your product? Email click-through rates increase by 73% when UGC is integrated, and visitors to websites with UGC galleries spend 90% more time on the site.
Allbirds has a large online presence, but very limited store locations. Research showed UGC was considered to be 50% more trustworthy than traditional marketing, and they wanted a slice of that action. The post below highlights user-generated content for Father’s Day: Here, Allbirds show how fathers around the world are wearing their shoes while parenting. Your friends’ or a brand’s? Lush are able to highlight their customers’ work along with promoting products that may be seasonal for them. By choosing high quality UGC pieces to use, it doesn’t seem out of place. “We were able to not only get content for our project but also get great content for future use,” she adds. Instead of taking hours to write lengthy descriptions of each spot, the images do the talking. In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence.
Inventory and Shipping platform for ecommerce.
How have DMOs pivoted to market to locals and (when restrictions allow) travelers? Take inspiration from 8 travel brands getting it right. The captivating appeal of the UGC on your account is what lures the customers in. It’s important to remember that the focus in your campaigns should always be the people posting them. The team has also generated 100+ rights-approved UGC images from the challenge so far. For lean destination marketing teams, finding ways to do more with less is critical right now. They have #AerieREAL Role Models who are celebrities and influencers that truly embrace the campaign: Not all UGC examples need to reach this far to be successful.
The challenge is a great way to get people moving, encourage them to support local, and share UGC with Visit Bloomington. User-generated content helps ... marketing. The clothing company Madewell is no alien to UGC. The shared images and posts will give your potential customers ideas of what they can expect from using your products. How DMOs Use CrowdRiff to Communicate Messages of Health & Safety, How Tempe Tourism Ran A Virtual Multi-Stop FAM Trip: Your Top Questions Answered, How DMOs Like Visit Greenville & Arkansas Tourism Engage Locals & Travelers Online, 3 UGC-Powered Road Trip Itineraries for DMOs of Any Size, 3 Unexpected Benefits of Rights-Approved Content for Travel & Tourism Marketers, 8 Travel Brands Getting It Right Around Health & Safety Messaging, How Arizona State Parks Built A Content Library with 3500+ Rights-Approved Images, How These DMOs of Varying Sizes Balance Local And Visitor Messaging, #EnjoyTheViewFromCroatia: How the CNTB Uses UGC to Engage Locals and Keep Future Travelers Dreaming, How DMOs Like Visit Florida & Visit Niagara Are Using Social Media & UGC Right Now, Announcing Collector: The Easiest Way to Get Visuals from Your Community into Your CrowdRiff Library, How Travel Brands Like Zürich Tourism & the Denver Museum of Art Use CrowdRiff for Reopening, 3 Tips to Surface More Relevant Content in Your CrowdRiff Library, 6 Creative Ideas to Encourage More Local UGC, 11 Ways for Getting the Most Out of Your UGC Right Now, CrowdRiff and Simpleview Partner To Deliver UGC Software and Services Globally, How Travel Brands Like Space Needle & BC Wine Institute Use CrowdRiff for Reopening, Big Impact, Small Budget: How Lean Teams Can Use CrowdRiff to Run Meaningful Campaigns, 6 Tactics to Boost Your Email Marketing Performance with CrowdRiff, How to Use CrowdRiff for Your Digital Visitor Guide, 10 User-Generated Content Examples That Stand Out Right Now, Destination Canada launches the world’s first national UGC network, powered by CrowdRiff, How to Make the Most Out of Your Live Events with CrowdRiff.
Whether you’re part of... DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination. Take a look through, figure out what you like, see what your competitors are doing, and get the ball rolling on using UGC. User-generated content came flocking in, and Calvin Klein was able to reach a new customer base that might not have been connected with the brand before. Integrate a UGC-powered social hub (with social sharing actions) on your website to display a collection of all your social media feeds obtained from multiple channels onto one screen: your website. So in this post we take a look at some killer UGC examples. And analyse how some of the biggest and best ecommerce brands are driving revenue through solid user-generated content, to help you do the same. The fashion retailer encouraged users to share pictures of themselves in Calvin Klein clothing. Free guides, on-demand webinars, infographics and more delivered directly to your inbox. Brooke Shields made the hashtag #MyCalvins popular when he whispered, “Nothing comes between me and my Calvin’s” in a 1980’s commercial. It’s unbiased and created by consumers who are satisfied with the offering of a business or brand. Using the hashtag #40hfnz, those wanting to get involved could share their photos through their social channels, with their hands stretched out to voice solidarity. Then create a branded hashtag that will be used to differentiate your campaign and allow your content to be easily searchable online. That’s why user-generated content (UGC) is so effective. • Go big + save big with the #GoProHER8 Black bundle. It’s easy just to hope that your product is great enough that your customers will automatically post pictures of it on their accounts.
This UGC campaign gives Adobe users an opportunity to showcase their talents while Adobe gets free promotional materials and increased brand recognition.
So far, the challenge has had thousands of visits, with an average of 4-minutes average time on page (meaning people are reading the challenge! Analyzing the data from customer opinions, and feedback can give you valuable insights into what to improve or drop in your products and services. If you’ve been to live events, you know the energy and excitement can be contagious.
Tourism Australia knows that nothing piques the interest of travelers more than shared photos of beautiful scenery. To maximize campaign virality, TVNZ aired the campaign on broadcasts so supporters could tune in to TVNZ any time to see their user-generated content live on TV. All visitors are required to wear a face mask or cover before entering the museum. But also resonate with real people at the same time. When locals or visitors are searching for activities to do during COVID-19 in Stevens Point, they’re much more likely to click on this post versus a more general article on things to do in the area. Your locals and visitors are already out there creating everything you need… now it’s time to go out there and find it!
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