Xandr Monetize. One agency exec said they will need to test Community before being able to judge the sufficiency of its inventory and pointed out that they won’t need to judge Community on its own. Never Did. of the Community marketplace, along with the company’s enhanced addressable offering, are the biggest moves yet by Xandr, which only officially launched eight months ago.
It will also be addressable, incorporating Whether Community has enough inventory to satisfy ad buyers’ supply demands remains an open question. WarnerMedia properties. Steve Truxal, svp of product management at Xandr, said political advertising helped prop up the business during the early ad spend downturn prompted by the coronavirus pandemic in the U.S.
But Welday thinks Community will be a boon. In its announcement, Gimbal says true[X] publisher integrations enhance its […], Combine two giant digital ad management platforms, and what do you get? Even the most elusive audiences are consuming content on their terms, spurring new consumption patterns These are the new conditions facing today’s marketers. “There are a lot of challenges that they’re facing from brand safety to measurement to transparency. Xandr will provide advertisers with post-campaign reports listing the publishers that carried a brand’s ad. Xandr’s partners in the Community marketplace will include the AT&T-owned brands, such as the If you're already a paid subscriber, please sign-in. At Friesian Marketplace, we are matchmakers--bringing together the right Friesian with the right owner. As COVID-19 continues to affect communities around the world, we remain dedicated to caring for those most in need. With its acquisitions of WarnerMedia and AppNexus last year, AT&T has taken aim at advertisers’ converging TV and digital video budgets.
across platforms. Ad buyers generally find that there isn’t enough addressable TV inventory available, which is why they have been intrigued by efforts from companies such as YouTube and NCC Media to enable advertisers to extend their addressable TV campaigns online on a like-for-like basis. Xandr CEO Brian Lesser, stated Community “delivers on our promise of a brand-safe, insight-driven, premium video marketplace.”.
“After the acquisition of Time Warner, we’re incredibly pleased with the scale of premium content within AT&T,” he says.
Follow @Digiday for the latest news, insider access to events and more. Meanwhile, A&E Networks has prided itself on making its digital inventory widely available through programmatic marketplaces. LONDON – Almost a year after it was announced, the addressable advertising platform from the UK’s biggest commercial broadcaster is about to go fully live. The technical partnership with Xandr includes a vetting process to ensure ads are up to the publisher’s standards. Its properties include CNN, TNT, TBS and Adult Swim. By joining our community you will have the ability to post topics, receive our newsletter, use the advanced search, subscribe to threads and access many other special features. AT&T’s advanced advertising and analytics subsidiary Xandr will roll out a new video advertising marketplace and enhanced addressable TV offerings during its upfront week event content. Since Xandr is adding Community as well as DirecTV’s on-demand inventory to its addressable TV ad packages to target ads, it may be able to appease advertisers that are looking to target audiences at the household level across TV and digital. Additionally, AT&T is able to map all of the devices in a given household in order to target the members of that household with ads running across those various devices. Measuring a campaign’s effectiveness is typically expensive, both in […].
Then in the digital realm, companies including Google, Amazon, Roku and Samsung sell video ads across their own networks of publishers. Now it will use those audience segments to target viewers across Community and is in the process of building hundreds more.
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