An example from men’s fashion brand Allen Edmonds shows how the brand used weather and geo-location as variables to deliver contextually relevant content to subscribers. While excitement is high for interactive emails, it has become clear that email’s evolution from static message to mailable microsite is going to take many, many years. It’s tempting to make sure that every email you send has an explicit sales goal, but emails are also an important aspect of building brand awareness and encouraging customer loyalty. Interactive emails. Love this, but unfortunately, our ESP Emma can’t handle a simple rollover which is pretty ridiculous in 2019…half the time their platform is full of “bugs” on top of not having the ability to handle simple HTML. Jon Immel. Litmus also used an interactive quiz in a March 17 email that gave subscribers a chance to win a ticket to Litmus Live. Email carousels from UK home improvement retailer B&Q in late 2014 and toymaker Lego in early 2015 grabbed the attention of email marketers and were the spark that launched mainstream adoption of email interactivity. While support will depend on the code, roughly 90% of interactive emails work in Apple Mail and 50% work in Gmail. We also use cookies to assist in marketing and advertising efforts to provide you with useful information related to our products and services. © Copyright 2020 Uplers. Here are five examples of how you can incorporate interactive content into your next email. Without a strategic goal, interactivity is just a way to get attention, and doesn’t offer much more than a traditional email would. During his down time, you can find Ed jamming on his guitar.
This is especially relevant to mobile email design, which has traditionally seen tightly constricted navigation options due to screen size.
Read this post to get 9 of the best email marketing examples we’ve ever seen. Takeaway: You don’t want to make it something that’s done so sparingly people feel uneasy when an interactive email comes their way. In the end, you’ll deliver an experience that a static email can’t match. You can manage your cookie preferences at any time. Now an in-house email developer at Email on Acid, he pushes the envelope daily, exploring the true extent of what's possible in email. A good interactive email will seek their feedback to improve their customer experience. Here is a collection of the 25 latest and best interactive website examples that are sure to inspire you.
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