You can drive sales and gain profits by using the influencer marketing approach which can take your customer engagement level to a new high. Content marketing strategies are the most effective when marketers take the time and research to understand their target audience.
What’s more, over 353,000 virtual bottles of coke have been shared via Coke’s campaign-specific website.
This 10-page guide explains the four essential types of research that will allow you to build a comprehensive content strategy to attract and retain your target audience. On March 23, 2015, the brand asked 10 different agencies from around the world to pitch ideas for its next global campaign. Again custom audiences were used to render them to a high-intent base of prospects. For instance, your blog post or any other piece of content created for the brand or organization and posted on your website can be shared on social media channels to engage with a new set of potential customers. You can also recycle old content in push notifications, emails, to create a whitepaper, or in presentations.
As an official sponsor of the 2014 FIFA World Cup in Brazil, Coca-Cola had a prime opportunity to market itself to the hundreds of millions of soccer and football fans who would follow the lead-up to the event. To achieve this you must have a deep understanding of the buyer’s journey and know how to influence the next moves. The ad examples are shown in this study to reveal the same theory and have given an ever-best performance on the internet. “The World’s Cup” campaign was created to celebrate the unifying good that can come of many people’s love for a single sport. HotPads used storytelling to get their message to the right people and created an engaged audience that helped them grow into the popular rental site we know today. Handling human emotions can be extremely tough. Another aspect of this ad that makes it so memorable and effective is its ability to adapt to narrative structures. Find out more. Content marketing is also one of the best tools for lead generation. As per data, Uber is the leader in the ride-share service market in the US, but Lyft is offering a substantial rise. Of course, this isn’t a realistic strategy – or even a good strategy – for many companies, but it’s important that you always consider how your campaign will be perceived at the individual level. ), usually successful, which is aimed to reveal and explore the reasons which led to the success of the advert or campaign. Photo credit: Nik Voon, hyku, jfingas, ShareACoke.com.
CordaRoy used Facebook video ad to show how really the Bean Bag works in full effect. Prior to last, the team had missed the playoffs five years running. It will cost you significantly less than traditional marketing and can generate thrice as much leads. Let’s see these examples-1) New Jersey Devils used Facebook lead ads brilliantly.
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