Mr. Stankey has said the company should sharpen its focus on core connectivity services. The detachment of Xandr from the company would mark a dramatic reversal of the company’s strategy and undercut a … Verizon has taken several large write-downs and scaled back the operations. Xandr and WANdisco LiveData Webinar . Premium streaming-TV publishers were reluctant to sell their ad inventory in Xandr because they regarded AT&T's streaming assets as competition, one of the people said.
AT&T launched its own HBO Max streaming service in May. After bulking up with large acquisitions, the media-and-telecom conglomerate is exploring alternatives for several of its assets to bolster its debt-laden balance sheet, some of the people said. AT&T Inc. is exploring the potential sale of its digital advertising operations, a sign the telecommunications company is curbing its ambitions to become a force on Madison Avenue, according to people familiar with the matter. Xandar have completed our Transparency FAQS, which you can view here. The Dallas company put a high priority on the ad operations, which the company carved out into a separate division called Xandr in honor of the original AT&T's progenitor, Alexander Graham Bell.
AT&T executives hoped to appeal to marketers by combining the unit with TV ad space on channels such as TNT and CNN as well as its data about wireless subscribers. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. Xandr, Inc. (pronounced "Xander") is the advertising and analytics division of WarnerMedia Commercial, a unit of AT&T's WarnerMedia, which operates an online platform, called Community, for buying and selling consumer-centric digital advertising.
Increased transparency in the digital advertising supply chain is important as this makes it easier for buyers to understand where value is added and in turn reward those companies that add most value. WANdisco (LSE: WAND), the LiveData company, announces that recently secured customer, Xandr, the advertising and analytics division of AT&T will showcase the value of WANdisco's LiveData Platform in a live webinar scheduled for Tuesday, October 6 at 11am EST, please register here . Xandr chief Brian Lesser quit the unit earlier this year as AT&T folded its assets into WarnerMedia. Discussions are at an early stage and may not ultimately result in a sale, which is unlikely to fetch more than the amount AT&T paid for AppNexus in 2018, the people said. London WC2E 9JD.
We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. AT&T is also fielding bids for Crunchyroll, a Japanese anime streaming service with a cult following, from potential buyers including Sony Corp., according to a person familiar with the matter. WarnerMedia still retains some ad-selling operations tied to its pay-TV channels. The sale talks were first reported Tuesday by the Wall Street Journ…
You can change your choices at any time by visiting Your Privacy Controls. As a leader in advanced TV advertising, our curated marketplace of premium video inventory, Community, offers valuable audiences at-scale, in a brand-safe environment.
Find out more here. Xandr is creating a better solution for advertisers and publishers, through consumer insights and powerful technology, built on more than a decade of AppNexus’ buy- and sell-side innovation.
Yahoo is part of Verizon Media.
The digital business's former leader, Tim Armstrong, left Verizon in 2018.
Xandr was launched in 2018, months after AT&T acquired software company AppNexus for US$1.6 billion, and has offices in countries including …
Xandr Invest, our unified buying platform, provides access to and connection with interested consumers across screens. History.
Interim ad-tech chief Kirk McDonald left the unit in August for ad giant WPP PLC. Find out more about how we use your information in our Privacy Policy and Cookie Policy. Mike Welch, an AT&T veteran, became head of Xandr in August.
Xandr is rooted in a tradition of responsible data usage. The unit's business focused mostly on nonvideo display ads, and was slow to acquire video-ad inventory. By Sheila Dang (Reuters) - AT&T Inc's
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