“Colors matter, and there is no more regal color than gold,” said Mitch Goldstone, film historian, and CEO of ScanMyPhotos. “By trading the dominant gold color for just a bland blue-and-white logo, Warner Bros. forfeits its heritage and the legacy of its past.”. The new logo was just one part of a complete rebrand for Warner Bros. from graphic design company Pentagram, which also recently redesigned the Yahoo logo. The old logo evoked a sense of nostalgia for people who grew up with Warner Bros. Entertainment. Warner Bros. is an iconic entertainment production company whose films and television programs span most of the last century. The “Harry Potter” film franchise, for example, saw different variations of the pre-2019 Warner Bros. logo throughout its eight films. Each Warner Bros. logo can be tailored to specific films or shows. Pentagram slightly adjusted the proportions of the Warner Bros. shield to fit into this ideal ratio, hoping it would be more aesthetically pleasing.
Home of Warner Bros Movies, TV Shows and Video Games including Harry Potter, DC Comics and more! When Warner Bros. Records announced a new logo and name, Warner Records, the music industry responded swiftly and viscerally on social media. The new Warner Bros. logo maintains the company’s iconic shield imagery but streamlines the design into a two-dimensional shape. “On a personal level, I don't really like the change because I have really fond memories of watching Warner Bros. cartoons all my childhood,” said William Taylor, career development manager at VelvetJobs. Warner Bros.’s recent update to its shield logo fell flat — most people prefer the previous logo. Most people (89%) prefer the old Warner Bros. logo to the 2019 redesign. The old logo’s three-dimensional, “skeuomorphic” design is synonymous with modern classics such as Looney Tunes, the “Harry Potter” franchise, “Wonder Woman,” and Christopher Nolan’s “Batman” trilogy. Chair and CEO Ann Sarnoff dropped a drape today to unveil a new logo on the Studio's storied water tower as part of an employee event introducing the global entertainment company's refreshed brand. The company will celebrate its 100-year anniversary in 2023. Kelsey reports on web design, user experience, and other digital marketing topics on Visual Objects. One-fifth of respondents (18%) are ages 18-34, 12% are ages 25-34, 25% are ages 35-54, 32% are 55 and above, and 23% declined to identify their age. Just like the previous logos, directors and creators will be able to customize the new logo to suit their projects. Respondents are from the Midwest (28%), Northeast (16%), South (33%), and West (23%). The new logo is a refinement and modernization of the iconic Warner Bros. shield that has been part of the company's visual identity since its founding in 1923. This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. Reverted to version as of 01:02, 28 February 2020 (UTC), cleaning // Editing SVG source code using, Found one with the "Warner Bros." wordmark below. Ultimately, the updated branding will coincide with the company’s centennial celebration, and people will have to become accustomed to seeing the new designs on future Warner Bros. projects. 04:39, 17 March 2020: 1,194 × 1,524 (6 KB) Nikon1803: Reverted to version as of 01:02, 28 February 2020 (UTC) 03:06, 8 … Consumers, unfortunately, did not share Warner Bros.’ excitement about the rebrand, despite its thoughtful and comprehensive redesign. Three-dimensional, skeuomorphic designs were popular among web designers before flat, minimalist designs became the norm for increasingly digital experiences around 2012. “Flat, one-dimensional designs seem to be considered more modern than their three-dimensional counterparts,” said Melanie Davis, a writer at Hotels4Teams. Originated from this site: http://www.advmarket.ru/news_adv/index.php?ten_rubric=moscow&read_news=7407, Visually identical version 38% of original. According to the Interaction Design Foundation, redesigned logos for retailers Lord & Taylor and Sears. The first Warner Bros. logo from 1923 showed the studio building encompassed by the familiar shield form. The “flat” design distinguishes the new shield from the old, three-dimensional shield. Award-winning studio Warner Bros. didn't win most people over with its redesigned logo. Not every flat logo redesign is unsuccessful, however —in Lord & Taylor’s case, consumers prefer the updated logo.
The three-dimensional shield shape maintained its metallic appearance for each film but evolved from the traditional gold to silver and then rusted metal for the final, darker installment in the series.
The logo of Warner Bros. since 2019 in horizontal version. If the file has been modified from its original state, some details may not fully reflect the modified file. Only 11% of people prefer the new logo, according to our survey. Recently redesigned logos for retailers Lord & Taylor and Sears, for example, have flat designs similar to the new Warner Bros. logo. Size of this PNG preview of this SVG file: Add a one-line explanation of what this file represents. https://en.wikipedia.org/wiki/File:Warner_Bros._(2019)_logo.svg, Warner Bros. Entertainment and WarnerMedia, Reverted to version as of 04:39, 17 March 2020 (UTC). The first two films kept the traditional gold-and-blue Warner Bros. shield, with subsequent directors changing the logo color slightly to fit the mood of the story — but still always keeping the shield. Warner Bros. redesigned its logo in 2019, but many consumers aren’t fans of the change. About 89% of people prefer the old logo, which is famous for its use of gold and three-dimensional design. The redesigned blue-and-white logo is Warner Bros.’ 12th major logo redesign since the company was founded in 1923 but keeps the well-known shield design. The “Harry Potter” film franchise, for example, saw different variations of the pre-2019 Warner Bros. logo throughout its eight films. Warner Bros. The Golden Ratio is a mathematical ratio that’s found in nature and used in design to create beauty through proportion. Visual Objects surveyed 1,001 people in the United States. Others criticized the new logo’s simple design and colors. This is the only Warner Bros. logo 20% of survey respondents, who were born after 1984, have ever known. The redesigned Warner Bros. logo upsets consumers who associate the previous gold branding with memories and brand dominance. A three-dimensional version of the new logo was part of the rebrand and included on the Warner Bros. studio water tower, but the company uses the two-dimensional logo for most branded merchandise. “If you’re watching a Warners Bros. movie with your kids, the last thing you want to be reminded of is social media.”. An SVG version of this logo is recommended but not required. Taylor, however, believes the brand’s redesign suits technological developments, as more people use their mobile devices to consume entertainment. We asked 1,001 people in the United States whether they preferred the old Warner Bros. logo or the 2019 redesign. The iconic shield shape is present in the new design, which creates a sense of continuity for Warner Bros. Pentagram, however, slightly altered the dimensions of the shield to fall in line with the “Golden Ratio” that would make the shape more visually appealing. Just 11% say they prefer the updated Warner Bros. shield. Pentagram redesigned the Warner Bros. logo with the same versatility in mind, keeping the iconic shield shape but allowing and encouraging directors to change the logo to suit their work.
“[Warner Bros. has] gone with the overused 'white-and-blue' color palette, which reminds me of Facebook,” said Luka Arezina, editor-in-chief at data security blog DataProt. The new logo’s clean lines will help customized versions of the logo appear sharper on smaller screens, but it might take time before people embrace the redesign. The new Warner Bros. logo will be easier to see and use across these platforms. The following pages on the English Wikipedia use this file (pages on other projects are not listed): (SVG file, nominally 735 × 938 pixels, file size: 8 KB). The logo of Warner Bros. since 2019 in horizontal version. Original file (SVG file, nominally 735 × 938 pixels, file size: 8 KB). According to the Interaction Design Foundation, flat design is a style that uses bright, two-dimensional colors and shapes. The previous logo, a three-dimensional, gold-and-blue shield, evoked feelings of nostalgia for many, but the new logo is optimized for smaller screen streaming entertainment as opposed to the big-screen features of the past. The redesigned Warner Bros. logo features a blue-and-white design with a narrower shield and custom lettering. Some people also dislike the logo’s updated color scheme, saying it’s a little too close to another popular brand — Facebook. The shield remained part of nearly every Warner Bros. logo since 1923, with the exception of the 10th logo, which lasted from 1972 until 1984. You can help Logopedia by uploading it here. Skeuomorphic designs take digital objects and add dimension and appear striking on the big screen. Most people, however, are not as excited about the redesign as they are about “Joker” and Warner Bros.’ other box office hits. The old Warner Bros. logo also evokes feelings of nostalgia among many consumers. Its latest hit, the 2019 film “Joker,” was nominated for 11 Academy Awards in 2020 — the most nominations of any film. The redesigned logo also came with a custom font and updated mission statement, creating an entirely new identity for a nearly 100-year-old brand. Click on a date/time to view the file as it appeared at that time. Our survey of 1,001 people in the U.S. found that just 11% prefer the new blue-and-white shield. Pentagram created a “comprehensive identity system” for the company, with different variations of the blue-and-white shield design. Commons is a freely licensed media file repository.
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